Made for Substance Challenge "Meet Mat" 2017.

So I come up with an idea of the most basic design process which involved pencil and paper, the "Cross-hatches" shading method (well I did a bit of sketches of MAT on a paper which I shaded him with a cross-hatches style, hence come up with the idea). Also, try as much as possible to stick with black and white theme, again to emphasis of "sketches on a white paper".

But..
It get's a little too monotone pretty fast so I added the yellow color splash in the form of price tag to add some color interest into it without contradicting too much with the black and white sketch idea that I had earlier.

TOYZ"M"I? is a fictional toy store..right :)

WARNING: Heavy Marmoset Viewer file.